Category: Intersecting Business and Technology

At its core, Enterprise Architecture (EA) connects business strategy with technology execution. Whether the goal is to drive revenue growth or reduce costs, EA plays a pivotal role by translating strategic objectives into the capabilities, systems, and investments needed to support them. By aligning technology initiatives with business priorities, EA helps uncover actionable opportunities that deliver measurable impact. The posts in this section explore this theme through real-world examples and practical approaches to putting strategy into motion.

  • Intersecting Business and Technology | Example 1

    How Enterprise Architecture Enabled Admissions Growth for an Outpatient Surgery Center 🎯 The Business Strategy A regional outpatient surgery center sets a strategic goal:“Increase patient admissions by 20% year-over-year.” Leadership believes growth is achievable through better referral conversion and faster intake, especially from affiliated providers. But something is stalling the volume. 🔍 EA Engaged to…

  • Intersecting Business and Technology | Example 2

    Evaluating a Personalization Engine: Build vs. Buy in Retail eCommerce In the fast-paced world of eCommerce, delivering a personalized shopping experience can be the difference between conversion and cart abandonment. A vendor pitches a plug-and-play AI-driven personalization engine that promises to improve product recommendations, boost conversion rates, and increase revenue per user. The pitch is…

  • From Strategy to Solution

    6 Steps Enterprise Architects Take to Enable Business Outcomes When business leaders set strategic goals—like accelerate growth or reduce service cycle times—they’re often met with complex processes, outdated systems, and data gaps. This is where Enterprise Architecture (EA) steps in—not to lead everything, but to partner with operations, business, and IT to ensure that technology…

  • Evaluating Solution options: NPV

    Making Smarter Tech Decisions with NPV and Objective Evaluation In today’s fast-paced, technology-enabled business environment, organizations often find themselves at a critical crossroads: choosing between multiple solution options that promise to fulfill strategic goals. Whether it’s a new patient intake system in healthcare, a personalization engine in retail, or a modern ERP platform, the challenge…

  • Designing an Operating Model for Enterprise Architecture to Deliver Business Value

    Modern enterprises need their technology organizations to do more than keep the lights on—they need them to drive innovation, improve agility, and scale outcomes. But that requires more than tools or platforms. It requires Enterprise Architecture (EA) to operate as an embedded, strategy-driven function at the intersection of business and technology. To support this, CIOs…

  • Beyond Buy vs. Build: The Rise of GenAI-Accelerated Transformation

    For most corporations whose primary business isn’t technology, transformation is no longer optional — it’s survival.Whether improving operations, unlocking new business models, or modernizing legacy systems, enterprises must enable new technology faster than ever before. But when it comes to introducing technology, the traditional choices — buy or build — have become limiting in today’s…

  • A Pragmatic approach for Outcome-Driven, AI-Enabled Enterprise Transformation

    Forward Deployment Engineering: Embedded for Impact Forward Deployment Engineering (FDE) embeds engineering teams directly into the customer environment to deliver measurable business outcomes. Forward-deployed engineers configure, integrate, and evolve solutions in real operational contexts, ensuring alignment with workflows, data, and regulatory requirements. FDE accelerates value realization by enabling rapid iteration, operational customization, and continuous optimization.…